Every digital experience should be reproducible, explainable, and fixable in minutes.

Backstory started in healthcare software, where the tools we tried either crashed our browsers, leaked things they should never have seen, or showed us pixels when we needed answers. We wanted a replay that was correct or honest about not being correct, a recorder that could not hurt the app it was watching, and an AI that cited its evidence.

So we wrote down seven principles and built to them. Never hurt the host app. Privacy is a capture-time property. Correctness over completeness. Degrade in steps, recover with hysteresis. AI cites its evidence. Open standards at the edges. Everything auditable.

The product that came out is a session replay platform where the replay is the mechanism and the why is the product. It records what users saw, including canvas, rebuilds it with DevTools fidelity, detects friction automatically, explains root causes with receipts, and lets a human step in live, one consent at a time.

We run it on the same Helm chart we sell to self-hosted customers, and we record our own website with it.